It’s a Cheetos thing
I helped lead creative on the Cheetos social channels while working at PepsiCo. It was a groovy experience being able to propose some fairly out-there concepts and dive deep into the mind of the man, the myth, the legend that is Chester Cheetah.
ROLE & RESPONSIBILITIES
ACD - ART & COPY
Guess who’s mac?
One of the coolest opportunities I had in my tenure in-house at PepsiCo was leading the launch of Cheetos Mac’n Cheese for Quaker. We set out to craft visuals and content that stood out amongst the mothership brands’ content while at the same time fitting right in.
Everything was shot individually to give maximum flexibility to a tightly budgeted shoot. With each art direction element being able to flexibly move wherever we needed it so we were able to create content for every possible aspect ratio with ease.
the purrfect Mac'n Cheese dish doesn't exis—
this is the Final Boss of all Mac'N Cheese!🧀👾
SNACKS FOR THE
UPSIDE DOWN
During my first run leading the Cheetos social account, we were fortunate to have a few tasty pop culture phenomenons explode. One was Stranger Things, so naturally, we hit them with a few Cheetle finger-licking posts.
when the cheesy snaccc becomes cheesy jalapeño mac 😏🔥
YOU: I'm making Kimchi Nachos.
ME: Whoops did I drop a bunch of Flamin' Hot Cheetos in there?
Looking for a new style that says, “dignified, yet ready for CHEETLE”
If you were ever wondering what that tiny pocket in your pants was for.
Well, now you know
The sign of a true grillmaster
Flamin’ Hot Cheetos Mango Paletas?
You had me at Flamin’ Hot Cheetos
