happy
holi-lay’s
This was a pretty dope project to be a part of. It was the first time Frito-Lay created a campaign featuring its portfolio of products and it was the first campaign to place an entire buy for one commercial break during Macy’s Thanksgiving Day parade. Oh, and we also got to work with Anna Kendrick and director Dave Meyers so that was pretty wicked.
ROLE & RESPONSIBILITIES
CREATIVE DIRECTION / COPY WRITING / ART DIRECTION AND DESIGN
snowcat check
I always try to bring moments to spots that make me smile. Snowcat was one but working with Dave Meyers we were able to bring so many more to this campaign. From a dancing toy inside of a gingerbread house to Anna taking flight Matrix moment to destroy her opponent in ping pong this spot is filled with charming joyful moments. Who hasn’t experienced either of those things during the holidays… those are totally holiday traditions we all have every year right?