the journey
It’s rare that a client comes to you with the goal to join a social conversation that’s happening in real time. Those are the moments a client typically shies away from because frankly, they are afraid of what taking a stand could negatively do to their brands. In 2016, Jarritos felt the only way to be true to its brand core values was to stand up, use its voice, and do it with star power. We enlisted Diego Luna (Star Wars: Rogue One, Narcos Mexico) and Michael Peña (Marvel’s Ant-Man, End of Watch) to bring our message to the masses.
ROLES + RESPONSIBILITIES
ART DIRECTION & COPY WRITING / DESIGN
AN IMMIGRANT SONG
We developed a microsite where viewers could watch contemporary immigrant stories and understand the history of our country’s immigrant past. The campaign was widely shared by various celebrities which helped bring the campaign to as many screens as possible. Additionally, we created social spots to help reinforce our message that our country is better together.
