delightfully grinchy
Sometimes in this ad life you get to work on some truly wonderful brands and this was one of those times. What a joy and a treat it was to bring The Grinch to International Delight for the holidays on TikTok and Instagram.
ROLES & RESPONSIBILITIES
CREATIVE DIRECTION / COPY
99.5 million views
That’s a huge number. In total, the campaign racked up over 99.5 million views, over 5 thousand comments, and a healthy amount of likes that led to holiday cheer and a major follower increase for the brand on both TikTok and Instagram. Definitely check these links for some amazing comment threads in which some folks said “whoever thought up this ad campaign deserves a raise” “we got the grinch hittin the griddy before GTA 6” and “dude I would so watch ads more often if they were like this one” .
The Grinch-fluencer
One major ambition for our campaign was to lean into influencer culture to deliver content that was surprising, on-trend as the social strategists say, and irresistibly delightful in its honesty. To help us make our dearest grumpy Grinch a star on the TikTok we partnered with our PR friends at International Delight to bring Carter Kench in for a sit down with The Grinch to share actual reviews and see how The Grinch reacts to them.